The Brief//

Shetland has the reputation of having outstanding meats and seafood, sought after by some of Europe's finest restaurants. However it was difficult for retailers and restaurants to find the Island producers. Winning a competitive tender, we were asked to create a portal to Shetland's food and drinks industry, making it easy for its produce to be sourced.

Solution//

McConville Wellburn created an on-line and off-line directory where producers could easily be found, and Shetland's fine foods could be sourced. The printed directory was supported by a website with an on-line directory where suppliers could be contacted directly. Great photography and search engine optimisation support the directory.

Results//

Shetland Islands Council have a great resource to put buyers in direct touch with the Island suppliers. Read more about our work for Shetland Islands Council.